| BTV |
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Business TV, which takes different forms depending on the different environments in which it is implemented, is a service offered to all undertakings needing a communication tool to address their internal stakeholders as well as specific market segments spanning from their sales network to customers. Business TV is a distinctive element
for any player wishing to remove any form of mediation between
themselves and consumers, and proposes an ‘emotional’ type of product
communication.
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